Elite Suite at F1 Canada, Reimagined: KENTEN Double-Deck Structures

Introduction: When Hospitality Becomes the Experience Itself

At the Formula 1 Canada Grand Prix, the race is only part of the story. What truly defines the weekend for VIP guests, sponsors, and global partners is not just what happens on the track—but how it is experienced. Across Formula 1, the concept of the “Elite Suite” has evolved into a fully integrated hospitality product. It is no longer simply a premium seat. It is a controlled environment where viewing, networking, dining, and brand interaction converge into one seamless experience. Year after year, KENTEN returns to Canada as part of this evolution: not with a single structure, but with an entire VIP Village built from multiple double-deck hospitality suites.

A Returning Presence: Building Continuity in a Global Calendar

In Formula 1, consistency is as important as innovation. Each season revisits iconic circuits, yet expectations continue to rise. For KENTEN, the Canada Grand Prix is not a one-off project—it is part of a long-term collaboration across North America’s F1 calendar.

Each year, the structures return.

Each year, the experience evolves.

In Canada, this continuity is expressed through a growing network of double decker hospitality suites, forming a recognizable VIP Village that integrates seamlessly into the circuit environment. Guests, sponsors, and partners come to expect not just premium service, but a familiar architectural presence that signals quality, reliability, and exclusivity. The year of 2026 marks a new milestone. The introduction of curved-roof double deckers brings a sharper, more contemporary identity to the Lounge—transforming it from functional infrastructure into a visual landmark.

From Single Suite to VIP Lounge

What distinguishes KENTEN’s approach in Canada is scale and system thinking. Rather than delivering isolated hospitality units, the project is conceived as a modular ecosystem—a VIP Lounge composed of Elite Suites working connected at a greater scale. Each KENTEN Double Decker plays a defined role within this ecosystem:

• Indoor environment for social networking
• External tiers provide direct engagement with the race
• Rear-side walkway links multiple hospitality suites
• BOH are directly integrated into the structural layout

Elite Suites is not a collection of buildings, but a layered hospitality environment where movement, service, and experience are orchestrated across the entire site.

Multiple structures.

One unified experience.

Elite Suite, Reinterpreted Through Architecture

In official F1 hospitality language, an Elite Suite is defined by three key factors: location, service, and experience integration. KENTEN translates these principles into physical space through its double deckers. Positioned strategically along the circuit—near high-intensity sections and key viewing corridors—these structures offer clear sightlines to critical race moments, from acceleration zones to technical corners. Open terraces provide a commanding perspective, while interior lounges ensure comfort and privacy. The true value lies in how these elements are connected. Guests move fluidly among indoor lounges with curated seating and climate control, open-air balconies spectating the track, and social zones designed for interaction and networking. This duality—between immersion and retreat—is what defines a true Elite Suite. KENTEN Double Decker is not just proximity to the race—

but control over how it is experienced.

Canada: Where Calm Meets Adrenaline

One of the most distinctive aspects of the Canada circuit is its setting. Unlike purely urban tracks, it offers a rare juxtaposition: natural landscape alongside high-speed motorsport. From within the KENTEN Double Decker suites, this contrast becomes part of the experience.

On one side, the intensity of Formula 1—engine roaring, speed, precision.

On the other, the calm presence of water, trees, and open sky.

Guests can step onto the terrace and feel the shift instantly.

The race is just meters away—yet the atmosphere remains composed, elevated, and controlled.

This balance is not accidental. It is designed.

The orientation of the structures, the openness of the terraces, and the transparency of the facades all work together to frame both the energy of the track and the serenity of the surroundings.

The Curved Roof: A New Visual Identity

This year’s introduction of the curved-roof double decker represents more than a design update. It signals a shift toward stronger architectural expression within temporary event infrastructure. The curved roof softens the geometry of the structure while enhancing aerodynamic perception. From a distance, KENTEN Double Deckers stand out immediately. From within, they feel refined, cohesive, and intentional. This is where modular engineering meets architectural identity.

Engineering Precision Behind the Experience

Despite their visual presence, KENTEN Double Deckers remain fundamentally engineered systems, designed to meet the rigorous demands of Formula 1 environments. Each KENTEN Double Decker is built using prefabricated aluminum modules, ensuring:

• Structural stability under dynamic loads and crowd movement
• Compliance with international safety standards
• Efficient installation within tight event timelines

Multi-level flooring systems distribute loads evenly, while reinforced connections maintain integrity across both levels. Integrated systems for lighting, HVAC, and audiovisual equipment ensure that each suite operates as a fully functional hospitality environment. Speed of deployment is critical, but predictability is essential.

A Platform for Brands, Not Just Guests

In Formula 1, every visible surface is a potential communication channel. The VIP Lounge is not only a hospitality environment—it is a media platform. KENTEN Double Deckers provide vertical scale and visibility, making them ideal for:

• Sponsor branding on facades and railings
• Integrated lighting and digital displays
• Broadcast exposure during live coverage

Elite Suite can be customized to reflect the identity of individual partners, creating distinct branded environments within a unified architectural system.

Inside, the experience supports high-value interaction.

Outside, the structure amplifies brand presence to a global audience.

From Temporary Installation to Long-Term Asset

While these structures are designed for temporary deployment, their value extends far beyond a single race weekend. KENTEN Double Decker is engineered for reuse, transport, and reconfiguration, allowing it to be deployed across multiple events within the F1 calendar. This transforms the modular structure from a temporary solution into a long-term operational asset.

For organizers and partners, this means:

• Consistent quality across events
• Reduced lifecycle costs
• Alignment with sustainability goals

Build once. Deploy globally. Create value continuously.

Conclusion: A New Definition of Elite Hospitality

At F1 Canada, KENTEN Double Decker VIP Lounge represents more than a collection of hospitality structures. It is a complete system—architectural, operational, and experiential—designed to meet the evolving expectations of global motorsport. By combining: the official logic of Elite Suite hospitality, the scalability of modular double-deck structures, and the immersive quality of site-specific design, KENTEN delivers an environment where guests do not simply attend the event—they experience it in its most refined form. From the calm of the lakeside to the intensity of the track, every moment is framed, elevated, and remembered.

Create your own Elite Suite experience with KENTEN Double Decker VIP Lounge—engineered for performance, designed for impact.