Toyota New Car Launch

1. Project Overview

In 2025, Toyota held a highly anticipated outdoor new product launch event in a semi-arid region, officially introducing its latest model. To meet the demands of this high-profile event, KENTEN provided a large clear span tent measuring 30 meters by 45 meters and covering an area of approximately 1,350 square meters as the core exhibition hall space. 

This exhibition hall not only accommodates the vehicle display area but also integrates multiple functions such as the media release area, brand display area, guest communication area, and dynamic light and shadow demonstration area.

2. Main Features and Advantages

Spacious Clear-Span Design: This structure tent has a total area of approximately 1,350 square meters and features a completely column-free interior design, which can easily accommodate the main stage, vehicle display sky bridge, lighting and audio-visual systems, as well as large-scale background atmosphere arrangements.

High-Performance Structure: The event tent is equipped with a sturdy and durable 6061-T6 aluminum alloy frame, featuring high strength, lightweight, and corrosion resistance. The covering material is made of high-density flame-retardant PVC fabric, which has properties such as UV resistance, wind resistance, water resistance and dust resistance.

Fast Modular Installation: It adopts an advanced modular system design. All components are prefabricated parts, making the on-site assembly and disassembly process efficient and orderly.

3. Reasons Why Toyota Chose KENTEN

Proven Professional Experience in Event Engineering: KENTEN has extensive experience in the field of international large-scale brand events and has long served various types of projects such as car launches, international auto shows, global roadshows and high-end roadshows.

Customized Solutions: We offer a variety of customized design solutions based on the event requirements, including media areas, guest reception areas, and brand-exclusive visual elements, to ensure a coherent and immersive experience.

Reliable Project Delivery: With modular prefabricated components and a mature on-site construction system, KENTEN achieved efficient and orderly engineering execution in this project.

4. Reflections on Success

At this Toyota new product launch event, the professional structure provided by KENTEN won high praise from Toyota officials, media peers and attendees for its smooth column-free space, excellent functional layout, reliable performance in complex environments and rapid and efficient construction and delivery. The successful holding of this press conference has once again consolidated KENTEN’s industry position as a trusted structural supplier for large-scale corporate events.